Saturday, March 22, 2008

Message of the Day - Quitting and Sticking to it, knowing which is best

Good Morning (Happy Easter!),

 

My most recent read was a short and focused book, ‘the dip: a little book that teaches you when to quit (and when to stick)’ by Seth Godin (www.sethgodin.com/GetTheDip). I also enjoyed another of his books, ‘The Big Moo’. I was drawn to buy ‘the dip’ because of the title and that I have not come across many sources of information on the subject of sticking or quitting and how to make the best plans and decisions of what to do.

 

Seth Godin explains the dip to be like a curve. You start a new endeavor, job, etc., and you rise up with enthusiasm along the curve, and then you peak and start a decline, the dip. It is here, in the dip, where most people get stuck. If you push through, you will rise up on the other side of the dip, way higher than the initial peak, to enjoy the benefits of perseverance. In succeeding to get past the dip, you can achieve your own greatness. With millions of niches in the world, you can own one or two, so why not go for it?

 

We often get caught in the dip of some activity or working toward some goal and give up when we get frustrated, we panic, or we question the value of continuing. We all need to size up where we are in the dip and determine if the efforts we need to put in to get us up to be the best in the world in what we do are worth the effort. In some cases the return for our effort will never be worth it; that is a sign to think about quitting. In some cases the return on our effort pays a hundred fold; that is a sign to keep at it.

 

When no matter what we do, when we realize that we will never get past the dip, we may not even on the curve at all. We are either on a cliff with a sure and sudden fall to follow or we are in a dead-end, or as Seth refers to: a Cul-de-Sac. Quitting, here, is NOT bad, in fact, continuing to go forward will send us into a brick wall or worse, over the cliff. Why not stop, and refocus our efforts where they can be more successful?

 

Quitting is not bad if it opens the door to greater opportunity for you. This does not mean that you should quit at the first sign of resistance or problems. When we get frustrated or panic, we should do everything in our power to NOT quit. Quitting can get us un-stuck, it can get us in front of new opportunities.

 

Quitting is not failure (but can lead to it). We choose to quit, it is causative, failure happens to us as a reaction to our effort or lack of.

 

This book has many more tips and ideas to help us better understand what we should roll up our sleeves and push our way through for, and when we should pack our bags and quit the task at hand. I highly recommend you take the time to read ‘the dip’ it is an easy, yet powerful and fun read!

 

Enjoy!

 

Sanford Berenberg

Sanford@berenberg.net

http://sanfordberenberg.blogspot.com/  ß Check out the new Blog site

502-533-9336

 

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