Message of the Day - Three Kinds of Shortbread Cookies

Good Morning,

 

This past weekend the Scottish Society of Louisville held an event at a local library and shared information about Scotland, its history, culture and famous Scotsman. As part of presentation we had shortbread cookies laying out for the guests who attended the event.

 

One plate was Walker’s Shortbread, the type you find at your local grocery store for about $3 a box. The second was shortbread cookies from the dollar store and the last was a plate of homemade shortbread (baked by an actual Scotswoman).

 

I watched as the guests hit the table of cookies and wondered which they would devour first. Within a minute, the Walkers were all gone, leaving a half a plate of the dollar store and homemade cookies. After five minutes the homemade cookies were gone and as we cleaned up, we left about a quarter plate of the dollar store cookies with the library.

 

What can we learn from this?

 

The folks went to the best looking, most professionally made product first, the Walker cookies (having the boxes they came from probably did not hurt either). The Walker cookies all looked so detailed and high quality. For the same reason, people started hitting up the dollar store cookies as they were all uniform in color and shape. With the homemade cookies, the shapes were close to the same, but had different shades of color depending on how much powdered sugar was on top. Basically it was an unknown product.

 

Even though the homemade cookies tasted the best by far than even the Walker cookies (they were baked that morning by a true master (yes I’m Jonesing for some more for me!), people went for the looks of the product over the quality. It was only after people started talking about the homemade cookies did they start to go like wildfire. As the unknown became a known quantity, the desire for it skyrocketed. At one point as I was packing up I notice half a plate of the homemade cookies and that’s when the talk started, and few moments later, it was empty.

 

Looks can be deceiving. It is kind of like going to that Mom and Pop restaurant in the middle of nowhere opposed to a McDonalds or a Crackerbarrel or other chain store. You don’t have the familiarity of a McDonald’s menu, but the food is almost always better.

 

Don’t let packaging and fancy delivery fool you. The best is not always what appears to be the best. It pays to ask questions and check around a bit.

 

Enjoy!

 

Sanford Berenberg

Sanford@berenberg.net

http://www.berenberg.net 

http://learnandgrowdaily.com ß-Cick here to order: "Learn And Grow Daily!"
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