Thursday, February 12, 2009

Message of the Day - Achievement and Risk

Good Morning,

 

My most recent read, book 300, is Ray Kroc’s story about the making of McDonalds “Grinding It Out” (http://www.amazon.com/Grinding-Out-McDonalds-Ray-Kroc/dp/0312929870). In it Ray Kroc talks about his life and how he got from his youth to being one of the richest and most successful people in the world.

 

The last paragraph of the book has a very powerful message. It is as Ray Kroc summed up his entire story in these words to us, on how to succeed in life:

 

“Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. There is only one way in the world to economic freedom. There is no other way.”

 

In other words, we must move forward and take risks for us to achieve economic freedom.

 

Do you think it is a coincidence the world has so many people struggling to succeed and at the same time so many people who would rather ‘play it safe’ and NOT take risks? Possibly there is a correlation with ‘playing it safe’ and not succeeding?

 

Slow and steady may no longer win the race, especially when the race track of life keeps changing from minute to minute. This goes along with another great American proverb: ‘Nothing Ventured, nothing gained’. By ventured, is meant risk taken.

 

To achieve we need to risk. Of course we should take care not to take foolish risks, but we need to step outside our comfort zones from time to time to help achieve our goals. I spent over $1000 to get self-published. It is a risk, but without taking it, I am certain that getting my first book published would take a lot more time sending it out from publisher to publisher and hoping that someone may like it enough to publish it, it could take years. Will I succeed, that has yet to be seen, but I know that my chances have greatly increased because I took that first step out of my comfort zone, I took a risk in order to achieve.

 

We can achieve, by taking risks, and as Ray Kroc says, ‘Grinding it out’.

 

Enjoy!

 

 

Sanford Berenberg

Sanford@berenberg.net

http://www.berenberg.net

http://sanfordberenberg.blogspot.com/

502-533-9336

 

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