Good Morning,
People follow those who they trust.
When we trust our boss, we follow their lead more willingly. When we trust our pastor, we listen more intently to their sermons. When we trust an author or speaker, we tend to read or focus more on their message.
The more we trust, the stronger we accept what is said and what is asked of us. The less we trust, the less we are willing accept, listen to, or follow what is shared with us, or asked of us.
This seems like a simple concept, but if we think about it, we are more willing to blindly follow those who we have greater trust in, than those who we have questions. For example, when my best friend, Howard, suggests a book to me to read, it always goes on my list of books to buy or gets ordered on Amazon within a day or two. I often do not even read the book description, I just have a very high level of trust in Howard. So I just go.
When the level of trust is not there, we tend to be hesitant from just going or just doing when it is asked or suggested to us.
If we are looking to have others follow our advice or guidance, because we hope to make another's life better, or help them through a difficult situation, we will be more successful to the degree that these people trust us. If their trust in us is high, then their willingness to follow will also be high.
If people have a low level of trust in us, then they will be more likely to question what we say or more likely just ignore it and write it off for any number of reasons (often not even including trust) like 'that's just so and so', 'what does she know', etc.
When people follow our advice, when they hang on our every word, then it behooves us to honor that trust and not betray it. As once trust is lost, it takes a lot more effort and time to earn it back, if that is ever truly possible.
To build trust, we simply need to be ourselves, and follow through with what we say we are going to do, and communicate our successes, difficulties and failures with those who would follow us. Being honest and true in our words and actions, and people will be more likely to follow us.
From the first book Howard recommended to me, "How to Swim With The Sharks and be Eaten Alive" by Harvey MacKay back in 1997 to "Marketing Warfare" by Al Ries and Jack Trout in 2003, etc., each has been a powerful addition to my library of knowledge.
In the end, it is not about our name, our title or stature, it is the trust others have in us which determines how closely and how strongly others will follow us.
Enjoy!
Sanford
Sanford Berenberg
Sanford@berenberg.net
http://www.berenberg.net
http://sanfordberenberg.blogspot.com/
Follow Me on Twitter! http://twitter.com/sberenberg
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