Several weeks ago Seth Godin, www.sethgodin.com, Marketing Guru, announced that his new book, "Linchpin", would be available for pre-release to the first 3000 people who made a donation to the Acumen Fund (www.acumenfund.org).
Due to this offer, which I glady participated, Seth Godin effectively raised over $100,000 in less than 48 hours for a worthy charity.
This was accomplished by using the power of a name. Not just any name, but one which is respected. A name which tens of thousands or more people look up to. The bigger your circle, the bigger the impact. And thus why we have celebrity sponsorships.
While we all may not be marketing leaders, celebrities or have the following of E.F. Hutton, we do have our own circles of influence where there are people who do respect our opinions.
In those circles, we can use our names to create powerful effects for the forces of good!
Give it a try. When you find something new that you just love, tell some of your circle you love it, and tell others that you heard it was okay, and see the difference in response and actions of your circle.
Enjoy!
SanfordBerenberg
Sanford@berenberg.net
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