Good Morning,
My current read is “Trout on Strategy” by Jack Trout (http://www.amazon.com/Jack-Trout-Strategy/dp/0071437940/). He with his former partner, Al Reis, authored such marketing greats as ‘Positioning’ and ‘Marketing Warfare’, which is my favorite marketing book. In this book, Jack Trout recounts much of the information that he has previously written and compiled into a book pulling together the best method of laying out strategies for success.
While this is a marketing book, the principles within it work all areas of life. This is true because of how pervasive marketing, itself, is.
Anyway, some of the material is on simplicity and some on clarity where the points brought out are to convey our message with both simple and clear language. That we should communicate in one manner in all situations. For example, how we talk is how we should write.
Please don’t confuse this one method of communication with a monotone person or someone who only knows one volume…too loud.
In essence we should be ourselves as we speak, as we type and as we text or any other form of communication.
Conversely, we should not spice up our language with fancy words to impress others, as it often both backfires and confuses (folks don’t understand and they end up not being impressed).
As our most basic form of communication is our speech, we can use that as a basis for other forms. For example:
When we send a message, send it like we would speak it.
When we make a presentation, lay it out as we would speak it.
Changing our goals from giving an impressive presentation to one that is readily understood and flowing naturally can have a much better impact than that of trying to do something over the top.
Besides, if we end up impressing others with our over the top performances, it is only a matter of time until they see the true us.
So why not just be ourselves and express ourselves as ourselves?
Sounds simple enough!
Enjoy!
Sanford Berenberg
Sanford@berenberg.net
http://www.berenberg.net
http://sanfordberenberg.blogspot.com/
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