Sanford@berenberg.net
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My mission is to help others through the sharing of information and wisdom gained through my life experiences, life-long learning and sharing of ideas. If something I have shared has made your life better in any way, then I have achieved my mission today. Visit my website at www.berenberg.net
Good Morning,
My current read is "The Sir Winston Method: The five Secrets of Speaking the Language of Leadership" by James C. Humes (http://www.amazon.com/Sir-Winston-Method-Speaking-Leadership/dp/0688102247) which covers how Leaders effectively communicate through public speaking.
This book gives a treasure trove of speaking tips, as well as speech writing tips to help better communicate. Filled throughout the book are examples from actual speeches of business leaders, presidents, and of course, Sir Winston Churchill.
The five secrets are:
1. Strong Beginning
By strong beginning, James Humes suggests starting off with a quote or fact which grabs the audience, and strongly suggests to avoid starting with a joke or humor as this often weakens the audience's perception of the speaker. If you need to do a joke, place it in the middle of the speech and use an anecdote (story) rather than a joke. The opening is your chance to grab the audience.
Churchill started off one of his speeches with: "I would say to the House, as I said to those who have joined this government, I have nothing to offer but blood, toil, tears and sweat."
2. One Theme
Keep the speech on one theme. If you have multiple topics to cover, then work to fuse them together to fit into one theme. For example, if you need to speak to your group or organization about budget, production, incentives and recent staffing concerns, then find a common denominator and link these subjects back to this ONE theme. In this case, the theme could be 'Improving the Organization by following the budget, improving production, giving incentives, and addressing staffing concerns'.
3. Simple Language
This is where I have failed often. I have grown accustomed to using the jargon words, or business-eze. Churchill used simple words. Instead of 'Maximize' he would say 'make the most of'. It may be more words, but it is simpler. Simpler is easier to understand.
4. Pictures
Give mental pictures, or use visual aides. In other words, give people examples to compare your subject matter to. If you want to talk about a product, or service, describe it, give mental images for the audience to grasp onto. If you are talking about improving quality of phone analysts, then give the picture of happy customers getting their issues resolved correctly the first time and what that would mean to them. Describe the end result you are looking to achieve.
5. Emotional Ending
This is the ending of the speech, where you build up to the finale. This is your chance to get the audience emotionally invested in your message.
Churchill once ended with: "You ask, what is our aim? I can answer in one word: Victory -- victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory there is no survival."
Good Morning,
Last night I went out to Wal-Mart to pick up hair care products for my daughters and knowing the 50 million different products available by each and every manufacturer, I asked them to write down on a piece of paper what...exactly...they wanted me to get for them as I:
A. Did not want to get the wrong product
B. Have to call home to find out more information about the product and look like a fool in front of the other shoppers who would undoubtedly know the right product they wanted with no trouble at all.
C. Get frustrated and go home empty handed, which would be followed with a: 'If you had only called..."
The first product was a conditioner for my older daughter. This was described as follows:
"Lime green bottle - Garnier Fructis, smooth/straight/silky conditioner (something along these lines). " - That last note made me think I was in a little trouble.
So I went to Wally World and I got to the hair care products isle and to my horror there are like 20 different types of Garnier Fructis products. And to my surprise all but four were lime green. I am happy that narrowed the field. Luckily, Garnier had mercy on me and made all the Conditioner bottles vastly different from their shampoos (they are effectively upside-down).
This made me slightly happy in that I have bought conditioner thinking it was shampoo, only to be surprised in the shower when there was no lathering to be had...
Looking for smooth, straight or silky I found silky on most products and smooth on most of the products, and not a single bottle had the word 'straight' in the description.
I looked and looked and finally I broke down, knowing that if I was not home within the next 15 minutes, I was getting a call anyway, I chose unwanted option B and called home. Luckily, I reached my younger daughter. I asked her to find an existing bottle of the conditioner I was looking for and to read it to me.
After we established what I was looking for was the name of the product and not starting from the words at the top of the bottle and working down I was able to find the right one. It was 'Sleek & Shine' for Frizzy, Dry, Unmanageable Hair.
Lets see:
Smooth, Straight, Silky
meant:
Frizzy, Dry, Unmanageable
Even with descriptions, even clear ones, and I know this was clear because anyone else in my family would have been able to pinpoint the right product in seconds, without the need for a call, there are times that we just cannot establish understanding within our communication.
Knowing our audience helps, in which case, my daughter should have given me the old bottle as any description which did not include pictures would make my task harder.
I guess it is all in how we describe it.
Enjoy!